Last updated: April 29, 2025

1. Introduction
Welcome to Bliss Labs Co. (“we,” “us,” “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.blisslabs.co (the “Site”), purchase our products, or otherwise interact with us.

2. Information We Collect
a. Personal Data You Provide

Contact details: name, email address, shipping address, phone number.

Account credentials: username, password.

Payment details: credit/debit card data (processed by secure third-party gateways).

Communications: inquiries, survey responses, reviews, support tickets.

b. Automatically Collected Data

Usage Data: pages visited, time on site, clickstream, referral URL, IP address, browser type, device information.

Cookies & Tracking: we use cookies, web beacons, and similar technologies to personalize your experience, analyze usage, and deliver targeted promotions. See Section 8 for details.

3. How We Use Your Information
We process your data to:

Fulfill orders, manage payments, and deliver products.

Provide customer support and respond to inquiries.

Send transactional communications (order confirmations, shipping notices).

Offer marketing communications (newsletters, promotions)—you may opt out at any time.

Improve our Site, products, and services via analytics.

Detect and prevent fraud or other prohibited activities.

4. Legal Bases for Processing (GDPR)
If you are in the EU/EEA, our legal bases include:

Performance of a contract (e.g., order fulfillment).

Legitimate interests (e.g., improving services, marketing with your consent).

Compliance with legal obligations.

Your consent (for marketing communications and certain cookies).

5. Sharing & Disclosure
We may share information with:

Service providers (payment processors, shipping partners, email platforms).

Analytics and advertising partners (e.g., Google Analytics, Facebook Pixel).

Legal authorities when required by law or to protect our rights.

In connection with a merger, acquisition, or sale of assets (with notice).

6. Your Rights
Depending on your jurisdiction, you may have rights to:

Access, correct, or delete your personal data.

Withdraw consent for marketing.

Object to or restrict certain processing.

Receive a copy of your data (data portability).

Lodge a complaint with a supervisory authority (e.g., EU Data Protection Authority, California Attorney General).

To exercise any right, email us.

7. Data Retention
We retain personal data as long as necessary to fulfill the purposes outlined here, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Cookies & Tracking Technologies
We use:

Essential cookies to enable core site functionality.

Performance cookies to analyze site usage (Google Analytics).

Marketing cookies to deliver relevant ads (Facebook Pixel, Google Ads).

You can set cookie preferences via your browser or our cookie banner. Disabling cookies may affect site functionality.

9. Security
We implement industry-standard technical and organizational measures (encryption, access controls) to protect your data. However, no system is completely secure; use caution when transmitting information.

10. Minors
Our Site is not intended for children under 16. We do not knowingly collect data from minors. If you learn we have, please contact us to have it deleted.

11. International Transfers
Your data may be transferred to and processed in countries outside your jurisdiction (e.g., the U.S.). We use appropriate safeguards (EU Standard Contractual Clauses) to ensure adequate protection.

12. Changes to this Policy
We may update this Policy. We’ll post the revised date at the top and, if significant, notify you via email or site banner.

13. Contact Us
If you have questions or concerns, contact:
Bliss Labs Co.